The Importance Of Using a Professional Photographer When Selling a Home

A picture is worth a thousand words.

You’ve probably heard that saying time and time again. In real estate, a great photo could be the difference between selling a home immediately and letting it collect dust on the market for months. The importance of using a professional real estate photographer when selling a home is undeniable, as more and more buyers are looking at photos of homes from the comfort of their own homes to decide whether or not they are interested.

Buyers will filter through various home sites looking for characteristics based on prices, location, school districts, square footage, and more. However, once they have narrowed down a few homes they like, they will begin flipping through the photos that those homes have to offer.

The last thing you want is to lose your home to someone else simply because they had better photos than you. 

 

Photos Will Pique Buyer Interest

 

More often than not, the photos on your listing are going to pique your buyer’s interest more than anything else. You want to work with your real estate agent to find a professional photographer to get work done prior to putting your home on the market.

Homes with more photos tend to sell faster than others. This fact makes sense, as buyers conduct more research prior to buying a home than ever before. The more photos your buyer has time to look at before making their decision, the better chance you have of getting your home sold.

In a 2017 study by the National Association of Realtors, homes with one photo spent around 70 days on the market. Homes with 20 or more photos spent around 30 days on the market. Professional photographs can sell a home quickly and get you a much better deal.

That same study showed that homes set between the $200,000 and $1 million range could sell for $3,000 to $11,000 more with high-quality photos attached.

The keyword here is professional photography. You must have high-quality photos, not just a bunch of regular photos. Before they actually step foot on your property, the first impression that a buyer will have of your home is the photography. 89% of buyers who utilize the Internet in their home searches find photos to be one of the most useful tools. A great agent should be able to refer you to photographers that specialize in real estate.

 

The Future of Real Estate Photography

 

As we move deeper and deeper into the future, visual tools and online platforms will become more and more robust. This additional robustness will allow home buyers to receive better insight into a home before they ever link up with a seller or agent. 3D virtual home tours are certainly next in line with the popularity of standard, high-quality photography, though we are sure that it will eventually become the standard for home sellers everywhere.

If you have any other questions regarding real estate photography, or questions regarding tips and techniques to get more from your home selling process, make sure to get in contact with us here at National Cash Offer.

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